5 reasons why marketing automation is important
Marketing automation can turn a lean marketing team into a force to be reckoned with, allowing startups and growing businesses to compete with large-scale enterprises in the war for customer attention. Automation is the future, there’s no doubt about that. Marketing automation, in particular, can turn a lean marketing team into a force to be…
5 ways to improve mental health in the workplace
The taboo surrounding mental health or mental wellness in the workplace is gradually disappearing, here are 5 Ways To Improve Mental Health In The Workplace. Mental health remains a taboo subject in the workplace, with less than one in seven employees (13%) comfortable discussing it at work, according to charity Time to Change. One in…
Here’s why recruitment feels ALOT tougher than it used to be
Recruiting staff is becoming an even more difficult task than it has in the past. Competition is increasing exponentially, skill sets are becoming more specialised and hard to find, and engaging talent is a minefield not easily navigated. Here are the reasons we think it is getting harder. Have you been finding it increasingly harder…
How long does SEO take to start working?
To some extent, SEO gives immediate results in the form of fresh content, better organisation, but the majority of businesses are after something a little more long term and visible, usually a prime spot on page one of major search engines. The golden question on every businesses mind, “How long before we are #1 in…
Australia’s digital skills shortage leaves business lagging
THIS is how Australia’s digital skills shortage is affecting business According to various studies, Australia is lagging well behind overseas counterparts in terms of its preparation in order to meet digital transformation goals. A global study by Brocade, examined IT leaders in the U.S., UK, France, Germany, Australia and Singapore and found that many companies…
Data digital marketing
4 Ways Data Is Changing The Way We Market Embracing digital data and analytics is one thing, but effectively using them to optimise digital marketing is another. There are two key elements for any modern business to be successful in appropriately adopting this process – AI and Big Data. These two factors have become increasingly…