Building an EVP and employer brand

Employer value proposition (EVP) is a unique set of advantages which an employee gets in return for the skills, attributes and experience they bring to an organization. A strong EVP motivates employees and helps in attracting a talented set of people.

The five main components of an EVP are:

  1. Financial Rewards: This component acts as a key motivator for the employees. It includes all the financial offerings such as salary, stock options and bonuses.
  2. Employment Benefits: This includes a range of benefits such as health insurance, retirement benefits, sponsored holidays and many more things.
  3. Career Development: Employees want to see what their job has to offer and how the enterprise can contribute to their career development. This majorly includes technical and leadership training, promotion opportunities, and mentoring and career guidance.
  4. Positive Work Environment: It is very important to create a positive working environment where employees can do meaningful work. It incorporates elements like flexible working hours, work-life balance, team building and recognition.
  5. Great Company Culture: Great company culture includes things like trust and collaboration, positive relationship between team members and team communication.

 

Steps for creating an Employee Value Proposition (EVP)

  1. Assess what you currently offer: It should understand what the organization currently is and what it isn’t. Employers should be clear about its branding and should include all the components of EVP. For this to be successful it is important to take opinions from the employees about how well these are being met.
  2. Define the Components of EVP: It’s the time to analyze the findings and to arrive at the company’s new EVP. This will help the company to attract and retain top talent. EVP should also be divided for different roles and levels. For example, an EVP for recent graduates should highlight things like career growth, fun office environment and employee perks. On the other hand, EVP for professionals who are not recent graduates should highlight things like career stability and work-life balance.
  3. Promote EVP: It is very important to promote EVP through company blogs, emails, newsletters and internal communication tools. Employers can also externally promote EVP through social media, such as LinkedIn and website career page.
  4. Review EVP: The first step in the review process is to assess how the key talent is responding to your new EVP. This could be measured through if there is an increase in the applications or increase in responses from past employees. Moreover, one should review its EVP from time to time as people’s expectations change over time.

From our blog

Read our articles below to see our latest insights.

Navigating business efficiency: Understanding ERP systems

In the complex world of modern business, streamlined operations, efficient resource management, and real-time insights are paramount. This is where Enterprise Resource Planning (ERP) systems come into play. These powerful technological solutions have transformed the way businesses operate, helping them manage various facets of their operations seamlessly. In this article, we will delve into the…

Quality assurance in manufacturing: Ensuring excellence on the production line

Quality assurance in manufacturing is a systematic approach to guaranteeing the production of high-quality products that meet or exceed customer expectations. It involves a series of planned activities, standards, and procedures aimed at preventing defects and ensuring consistency throughout the manufacturing process. Quality assurance is vital in manufacturing for various reasons, ranging from customer satisfaction…

Navigating a career in cybersecurity

Cybersecurity has become one of the crucial spaces for organisations to focus on in current times. Building a successful career in cybersecurity requires technical skills and relevant certifications. This article highlights some of the key points to navigating your career in the cybersecurity space.   Technical proficiency: A strong foundation in technical skills is essential…

Building a strong company culture: Essential tips for success

Building a strong company culture has become more important in today’s competitive business landscape. A positive and inclusive work environment attracts top talent and fosters employee engagement, productivity, and loyalty. It sets the foundation for innovation, collaboration, and long-term success. This article will explore essential tips to help you build a thriving company culture.   Establish…

The crucial role of emotional intelligence in customer service

In today’s highly competitive business landscape, organisations are constantly striving to provide exceptional customer service to gain a competitive edge. While technical skills and product knowledge are undoubtedly important, the key differentiating factor lies in the realm of emotional intelligence. Emotional intelligence, or EQ, plays a vital role in customer service roles by fostering meaningful…

Unravelling the correlation between AI and Human Intelligence

The rapid advancement of Artificial Intelligence (AI) and its integration into various aspects of our lives has spurred intense debates and speculation about its impact on human intelligence. In this blog, we dive into the complex relationship between AI and human intelligence, exploring how cutting-edge technologies are reshaping this correlation and paving the way for…

Understanding modern slavery in the supply chain industry

The global supply chain industry, which enables the movement of goods and services across borders, has long been plagued by a dark secret: modern slavery. Despite significant progress in recent years, the exploitation and forced labour of vulnerable individuals persist within complex supply networks. This article delves into the issue of modern slavery in the…

The power of social media in the modern marketing landscape

In today’s digital age, social media has revolutionised the way businesses engage with their audience and market their products and/or services. With the widespread popularity and extensive reach, social media platforms have become a vital tool for businesses to connect, engage and influence consumers. Below we detail why social media is incredibly effective in the…

Unleashing the full potential: Harnessing the synergy of external recruitment while nurturing an internal talent acquisition team

In the dynamic and competitive world of talent acquisition, organisations face the ongoing challenge of attracting and retaining top talent. Many companies have responded by establishing their own talent acquisition teams, dedicating resources to sourcing, assessing, and onboarding skilled professionals. However, even with a capable internal team there are situations where leveraging external recruitment can…

7 effective tips to boost your visibility on LinkedIn for new job opportunities 

LinkedIn has emerged as a powerful platform for professionals seeking new job opportunities. With millions of active users and an extensive network of companies and recruiters, it has become an essential tool for career advancement. To make the most of LinkedIn’s potential, it is crucial to enhance your visibility and stand out from the crowd….