Marketing, Communication & Digital
Australia’s digital skills shortage leaves business lagging
THIS is how Australia’s digital skills shortage is affecting business According to various studies, Australia is lagging well behind overseas counterparts in terms of its preparation in order to meet digital transformation goals. A global study by Brocade, examined IT leaders in the U.S., UK, France, Germany, Australia and Singapore and found that many companies…
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4 Ways Data Is Changing The Way We Market Embracing digital data and analytics is one thing, but effectively using them to optimise digital marketing is another. There are two key elements for any modern business to be successful in appropriately adopting this process – AI and Big Data. These two factors have become increasingly…
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