4 ways to improve your marketing strategy
4 ways to improve your marketing strategy
Marketing strategies are built on a combination of historical and intuition data. Marketing directors use the relevant statistics to fuel plans for both digital and traditional ad campaigns. Though as the success of marketing strategies becomes more dependent on real-time data and evolving technology, new approaches are necessary to stay relevant within the market. In this article we discuss 4 ways to improve your marketing strategy; target audience from website analytics, taking charge of the audience data, humanising the brand and tips for creating a better marketing plan.
TARGET AUDIENCE FROM WEBSITE ANALYTICS
Digital marketing strategies usually have one end goal in mind: conversion to sale. Marketers use multiple lead sources, such as pay-per-click ads, landing pages, blog posts, videos, and emails to capture leads and direct them to the online store. It is essential to measure what is bringing leads and customers to the online store and track what is working and contributing to the bottom line. Integrated data is necessary to effectively measure and optimise the success of digital marketing strategies.
TAKE CHARGE OF AUDIENCE DATA
Third-party data sources like cookies from web browsers are becoming scarce, and relying on external sources like market research agencies can be costly and not specific enough to come up with effective marketing strategies. To design more effective strategies, businesses can collect data themselves using surveys and chatbots to learn about their audience’s preferences and buying behaviours. With this information, businesses can create custom content that appeals to specific concerns and pain points, leading to more successful marketing campaigns that are less likely to rely on a kitchen-sink approach or perpetual experimentation.
HUMANISE THE BRAND
Memorable ads and websites do not feel like traditional marketing and instead tell a story. Integrating branding and storytelling into marketing strategies helps build emotional connections with audiences, inspiring them with brand stories and values. Storytelling humanises a brand, sets it apart from competitors, and appeals to a target market’s unique motivators. Satisfied clients and influencers are great sources of content for videos, blog posts, and campaigns, which can build awareness and establish credibility. Bringing brand enthusiasts and users into marketing strategies shows what companies offer besides commodities and highlights what makes them unique.
CREATING BETTER MARKING PLANS
Marketing strategies are road maps that include tactics for converting audience interest into sales. Yet plans are only as good as the data that informs them. Shifting to real-time market and campaign insights leads to messages that persuade and connect with the people behind the numbers. Brands that don’t lose sight of why audiences convert can design strategies that create profitable relationships instead of short-term results.
ARE YOU LOOKING FOR STAFF IN THE HUNTER VALLEY NEWCASTLE REGION?
ASR Recruitment is a boutique recruitment agency specialising in Human Resources recruitment, Engineering recruitment, IT & Technology recruitment, Business Support recruitment, Marketing & Communications recruitment, Accounting & Finance recruitment and Construction recruitment.
Find out more by visiting our Clients page!
Looking for a new Role Search Jobs here.
From our blog
Read our articles below to see our latest insights.
The power of engaging with recruiters
In the fast-paced and ever-evolving professional world, it’s easy to assume that recruiters only serve as gatekeepers for those actively seeking new job opportunities. However, there are numerous benefits of engaging with recruiters, even if you are not actively on the lookout for a new position. By establishing relationships with recruiters, you open doors to…
Ensuring safety in heavy industry
Safety is of paramount importance in heavy industries across the globe. In New South Wales, where heavy industry plays a significant role in the economy, strict safety regulations and requirements are in place to protect workers, the environment, and the surrounding communities. Some of the key safety requirements that heavy industries must adhere to in…
Four ways you can enhance your technology development skills
Improving your tech development skills is essential in today’s rapidly advancing technological landscape. Here are four ways you can enhance your tech development skills: Continuous Learning: Technology is constantly evolving, so it’s crucial to stay updated with the latest advancements and trends. It is important to engage in continuous learning by exploring online resources,…
The best way to approach looking for a new role
Are you thinking of looking for a new role? When exploring job opportunities, it’s crucial to invest time in researching the companies you’re interested in. While it can be tempting to apply for multiple opportunities, it is best to ensure that you understand the organisational culture, values, and conditions before making an application, ensuring…
The importance of contract management in procurement
In the realm of procurement, where businesses and organisations engage in purchasing goods and services, contracts play a pivotal role in ensuring successful transactions and minimising risks to businesses. A contract acts as a legally binding agreement between the parties involved, providing clarity, protection, and a framework for executing business transactions. This article aims to…
Building strong communities: 5 important steps in community engagement for infrastructure projects
Infrastructure projects have a profound impact on the communities they serve. Whether it’s building a new road, renovating public spaces, or constructing vital utilities, community engagement plays a critical role in ensuring the success and sustainability of these projects. Effective engagement not only fosters trust and collaboration but also leads to better outcomes that meet…
Navigating the dynamic landscape of accounting and finance in 2023
In today’s fast-paced and interconnected world, the domains of accounting and finance continue to evolve and adapt to ever-changing market conditions and technological advancements. With the advent of new regulations, emerging trends, and transformative technologies, professionals in accounting and finance face a dynamic landscape that requires agility, strategic thinking, and a commitment to staying ahead…
The importance of prioritising phone conversations
Despite the rise of digital communication, phone calls remain an essential part of conducting business. While emails and instant messaging may be viewed as a more convenient option, they often lack the personal touch that comes with speaking to someone over the phone. Unlike written communication, phone calls allow individuals to convey emotions, tone, and…
Best practice for fire safety training
Though unlikely, there will always be the possibility of fires within a workplace. While the industry in which your company falls increases the possible occurrence, fires will and can occur anywhere, at any time. Importance of Fire Safety Training will continue to be a high-ranking importance within the Health, Safety and Environment space. Conduct…
4 ways to improve your marketing strategy
4 ways to improve your marketing strategy Marketing strategies are built on a combination of historical and intuition data. Marketing directors use the relevant statistics to fuel plans for both digital and traditional ad campaigns. Though as the success of marketing strategies becomes more dependent on real-time data and evolving technology, new approaches are necessary…