4 ways to improve your marketing strategy

4 ways to improve your marketing strategy

Marketing strategies are built on a combination of historical and intuition data. Marketing directors use the relevant statistics to fuel plans for both digital and traditional ad campaigns. Though as the success of marketing strategies becomes more dependent on real-time data and evolving technology, new approaches are necessary to stay relevant within the market. In this article we discuss 4 ways to improve your marketing strategy; target audience from website analytics, taking charge of the audience data, humanising the brand and tips for creating a better marketing plan.

TARGET AUDIENCE FROM WEBSITE ANALYTICS

Digital marketing strategies usually have one end goal in mind: conversion to sale. Marketers use multiple lead sources, such as pay-per-click ads, landing pages, blog posts, videos, and emails to capture leads and direct them to the online store. It is essential to measure what is bringing leads and customers to the online store and track what is working and contributing to the bottom line. Integrated data is necessary to effectively measure and optimise the success of digital marketing strategies.

TAKE CHARGE OF AUDIENCE DATA

Third-party data sources like cookies from web browsers are becoming scarce, and relying on external sources like market research agencies can be costly and not specific enough to come up with effective marketing strategies. To design more effective strategies, businesses can collect data themselves using surveys and chatbots to learn about their audience’s preferences and buying behaviours. With this information, businesses can create custom content that appeals to specific concerns and pain points, leading to more successful marketing campaigns that are less likely to rely on a kitchen-sink approach or perpetual experimentation.

HUMANISE THE BRAND

Memorable ads and websites do not feel like traditional marketing and instead tell a story. Integrating branding and storytelling into marketing strategies helps build emotional connections with audiences, inspiring them with brand stories and values. Storytelling humanises a brand, sets it apart from competitors, and appeals to a target market’s unique motivators. Satisfied clients and influencers are great sources of content for videos, blog posts, and campaigns, which can build awareness and establish credibility. Bringing brand enthusiasts and users into marketing strategies shows what companies offer besides commodities and highlights what makes them unique.

CREATING BETTER MARKING PLANS

Marketing strategies are road maps that include tactics for converting audience interest into sales. Yet plans are only as good as the data that informs them. Shifting to real-time market and campaign insights leads to messages that persuade and connect with the people behind the numbers. Brands that don’t lose sight of why audiences convert can design strategies that create profitable relationships instead of short-term results.

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